Summer is upon us here in The Valley and if you own a vacation rental home in the Phoenix area, you may think business is a goner until September or so. Some vacation rental home owners even go as far as to “close” their rental properties until the end of summer. Big mistake! For more on those particular subjects, check out these informative Moxie blogs: “Summer Vacation Rentals – Moxie Girl Debunks the Myths” and “Boosting Summer Vacation Rental Bookings”!
While it may not seem as popular during the summer months, there are still plenty of bookings to be had by making your vacation rental home more available to road-trippers! Phoenix is a frequent stop for those traveling to the Grand Canyon and other National parks, San Diego and lots of summer music festivals and other events in the Southwestern U.S. – even Puerto Penasco (Rocky Point) Mexico.
As we highlighted in our ‘Boosting Summer Vacation Rental Bookings,” you will most likely need to make some adjustments to your pricing during the hot, humid months. Most of the best resorts in the Phoenix area offer their rooms at rock-bottom prices in the summer, because, well, they figured out long ago that’s the way to drive your business in the “off” season – and something is definitely better than nothing.
Look at the competition around the location of your vacation rental home and aim to keep your prices in check, keeping in mind these fancy resorts are also probably sweetening their deals with “packages” that you just may not be able to offer. Yes, we know it seems heart-breaking to list your stunning vacation rental at less than half of it’s winter value, but again, something is definitely better than nothing – and you have expenses pertaining to your rental property all year long.
Moxie Girl works with many vacation rental homes that have a 2-night minimum stay required and don’t usually offer last minute bookings. During the busy season, when throngs of visitors are making Phoenix their vacation destination, those policies are pretty standard and certainly don’t tend to deter bookings. But summer is a different animal – especially if you want to attract those road-trippers!
When an overnight in Phoenix is just a stop on the way to Disneyland, most folks are ready to roll first thing in the morning – having no intention of being here any longer than necessary, so a 2-night minimum may indeed have your potential guest scrolling on to the next AirBnb listing. It’s a good idea to, at the very least, lift your 2-night minimum Monday-Thursday nights since this is what the road-trippers will probably be most interested in anyway.
Since one-night-only road-trippers most likely want to get on their way in the early morning, you’ll generally have a few more hours to turn your vacation rental home than you normally would, which makes taking those last-minute bookings even easier!
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