The vast majority of internet users in the United States check online reviews before making decisions on just about anything. In the vacation rental home game, the volume and quality of your property’s reviews can boost it closer to the “top of the list” on your rental platform, too, increasing your rental potential!
So That Happened…Don’t Panic!
The bad review…No matter how hard you try if you’re operating a vacation rental home, it’s bound to happen at some point. Bad reviews can seem like personal attacks, even if that wasn’t the intent of the reviewer. And feeling personally attacked can cause all sorts of things to come out of our mouths – or our fingertips to our keyboards – that we wouldn’t say under normal circumstances.
DO NOT IGNORE IT, but don’t panic, either. Take a breath…or six dozen. It may take a bit before you’re able to objectively look at the situation from all angles. It is important that you address the review online, but only after you’ve had a chance to compose yourself enough to compose an appropriate response.
Acknowledge and Apologize
When crafting a reply to the bad review, do your best to sound professional, but keep it real. No one likes a “canned” response to a complaint – they want a person, not a spokesperson. Simply apologize for the bad experience they had and express your desire, as the owner of the vacation rental home, to “make it right,” and offer your contact info for follow up.
Once you’ve done this, you’ve very effectively put the ball in their court – and that should be the end of any online interaction on the matter. Any further communication on the matter should be done person-to-person, not in a public forum. NO ONE wins in a cyber-fight.
What Will Make It Right?
Put yourself in the role of the disgruntled guest writing the bad review. If whatever happened to them happened to you, what would YOU be comfortable asking for, to “make it right”? If and when the guest contacts you for follow up, ask them directly what THEY feel would make it right?
Hopefully, the two of you aren’t terribly far apart in what you think is a fair resolution. By the way, it’s quite possible that your guest was a little bit hotter under the collar when they wrote the review than they will be after a little sincere and positive interaction with you. If it turns out the guest is actually demanding less than what you had in mind to “fix this,” offering a little bit more may even cause your guest to remove or edit their review in your favor – especially if they had a very valid complaint.
What Did We Learn?
Always let the experience of dealing with a bad review be a learning experience. What exactly went wrong at your vacation rental home that led to the bad review? Whatever it was, if the complaint was valid, it’s now your job to figure out how to ensure it doesn’t happen again.
Sure, there will always be the occasional guest who’s nit-picking or looking for way more of a settlement than seems fair. Some guests even make a habit of it, unfortunately. It’s okay to wave them off once you’ve done your part in trying to make things right by offering a reasonable solution.
Moxie Girl Can Help!
Operating a successful vacation rental home can be stressful! Putting the Moxie Girl team in charge of your between-guest turns is a great way to reclaim some of your time as a vacation rental homeowner. Click here for a FREE CONSULTATION!
Caring for over 100 vacation rental homes Valley-wide is a big job! Moxie Girl is continually striving to be the best in the industry, and our efforts start with understanding our client’s needs – and THAT starts with communication!
We know communication can be a struggle for some clients…many people just assume that their needs “go without saying” while others may be just plain uncomfortable stating their needs. Some clients may not even be sure WHAT they want. We wish we were mind-readers, but in lieu of being psychics, we work hard to be great communicators!
Ideally, our vacation rental clients will just express their “end game” right at the beginning of our relationship, but as we’ve learned over time, this doesn’t always happen. It’s Moxie Girl’s job to know exactly what our clients expect, and more often than not, that requires us to ask some questions.
Our Moxie Girls know that spending a few minutes asking the right questions (and follow-up questions if needed) can save hours of confusion – and ultimately frustration. Moxie Girl truly desires to get the job done efficiently and most importantly, to the vacation rental homeowners satisfaction (and beyond)! But we DO need to know what it takes to make that happen.
With Moxie Girl’s extensive experience in caring for vacation rental homes all over the Phoenix Metro area, we can help vacation rental homeowners new to the game as well as long-time vacation rental property operators – and it all starts with our communication skills!
It is Moxie Girl’s mission to give our clients peace of mind, knowing their guests will arrive at a property that’s looking – and smelling – its freshest and best! CLICK HERE to find out if Moxie Girl is a good fit for your vacation rental!
Are you a GSD (Get Stuff Done) type? Moxie Girl is always looking for those who share our work ethic and GSD personality to join our growing team of Vacation Rental Assistants! Moxie Girls (and boys) enjoy flexible scheduling, learn new skills and have plenty of opportunity for professional and personal growth. CLICK HERE to tell us about yourself – we look forward to hearing from you!
Many Phoenix-area school districts start the school year as early as the beginning of August, but in other places across the country, classes don’t start until the day after Labor Day! This leaves August open for impromptu family vacations, and many of those families find it less expensive – and more convenient – to find a suitable vacation rental home for their family travels.
If you own a vacation rental in the Valley and have read up on the subject, you already know the benefits of keeping your property operating through our brutal summer – even though it might seem “easier” and “cheaper” to cease operations during these months.
If you AREN’T in-the-know, here are a couple of blogs full of good information on the topic!
Boosting Your Summer Vacation Rental Bookings
Summer Vacation Rentals- Moxie Girl Debunks The Myths
It’s true, staying in the summer vacation rental game not only helps offset the year-round expenses associated with your vacation rental property, but keeping your vacation rental home active during the “off” months – with good reviews – will also help boost your rental to the top of your vacation rental platform’s listings. And THAT can only increase your bookings during peak season!
Need some help avoiding complaints and bad reviews? Check out these Moxie blogs!
Avoiding Complaints From Your Vacation Rental Guests
Vacation Rental Review Killers
Late summer is famous for last-minute vacation rental home bookings, so stay in close communication with your vacation rental cleaning team. You’d never want to give your guests the feeling they’re receiving last-minute treatment!
Need Help With Your Vacation Rental Home?
Moxie Girl is the Valley’s vacation rental specialist, providing excellent service to 100+ vacation rental homes in the Phoenix Metro area. Find out if Moxie Girl is right for you – CLICK here for a free consultation!
Is Moxie Life for You?
Our Moxie Girl Vacation Rental Assistants enjoy flexible schedules, a supportive team environment, and opportunities for advancement. Tell us about yourself and we’ll be in touch soon!